To a brick-and-mortar business, location is everything. Opening your store in a place where lots of potential customers see you can provide a huge boost to the success of your business as it increases traffic and exposure. That said, today many businesses offer goods and services to people who’ve never set foot in their physical location, owing to an established online presence by means of a responsive website.
The Internet provides the potential for you to market to many millions of people by setting up an online store. However, it’s not possible to reach those customers in your desired audience if they don’t know you exist. Studies show that 70 to 80 percent of consumers research businesses online when deciding whether to buy their goods or services. If they search for your business and can’t find a website, it’s almost as if you don’t exist. ~ business2community.com